Hey, you came back to check out another blog post. Thanks, it means the world to me that you are here again.
Here in Dublin it's freezing with December snow, so grab a coffee and have a quick read of this while you get warmed up with a latte or hot chocolate. Sorted? Let's go!
Let's take a cold hard look at how you approach making someone want your product.
Media has changed. Marketing has changed. The customer is now firmly in the driving seat and they really do not like being told what they should buy, wear or eat.
Make no mistake, this generation is in control when it comes to these decisions.
So, with this in mind, take a cold hard look at what you are doing to get sales.
Want more "customers"? If this is the case, you've already lost my friend.
Things have changed. People hate being "the customer". It's cold, sterile and it feels like a chore to them.
Yet, some businesses are booming and "the customer" is the reason for this. Let's look at how this is happening(and yes, in a nutshell social media is the answer):
If you are approaching "the customer" as just a wallet, you my friend are missing a tremendous opportunity. It does not matter what you are selling or what service you are providing, it is not enough to just give it to them. You need to give it to them in a manner that excites them. Get them proud to have aligned themselves with your brand, and they'll proudly tell everyone and anyone on their social media feeds that they ate in your establishment (just look at "cheeky nandos"), bought clothes in your store or visited your venue.
Word of mouth is the single most potent weapon your business can have to compete and grow. If you can get it, you'll win. Hands down, no contest, you will beat your competition. In the era of social media, it's easier than ever to get it, yet 90% of businesses are failing miserably to do this.
So, with that being the way it is, I'm sure you'll want to know how to get it.
A few easy tips(free to you because you're still reading and the coffee is running out) will help get you started on this. If you do ANYTHING to further your business goals next year, at the very least do these.
It's too easy! Got a customer sat in your restaurant or venue on their phone? Ask them would they like you to take a picture for their instagram. They'll of course want one and will probably post it immediately after you take it. Congratulations, you've just engaged their 1000 friends and it cost you absolutely nothing and guess what, your waiter just earned his tip for being proactive.
Work in fashion or beauty? ASK can you take a photo of them in your product or with their hair done for your blog or facebook feed as it looks really well on them. Tell them to like your facebook page or instagram and tag them in it. Well done, you just won yourself a free advertisement on their wall and all their friends are going to want that level of fussing over.
Organic, natural word of mouth promotion will do more for your business than anything else will, trust me.
Make it appealing to whoever is in your store or venue to whip out their phone and share it with their world. You need to be clever as your customer is cyncial and jaded to forced approaches, but engage them by rewarding them. Maybe double loyalty points or a free meal to the best snap of the week, there's plenty of ways to approach this. If you get it right, you won't be able to stop the free advertising you'll be getting, nor would you want to!
Sticking a photo on facebook or instagram is not the answer. Anyone and everyone can do that. You need to be one step ahead of everyone else. In the social age, whoever does it first, wins. Simple. So find innovative ways to get the customer excited about what it is that you do. Struggling to do so? Get in touch. That's what We Sell Want specialise in.
I hope the above provokes some thought for you and gets you thinking about how this approach will really drive your business. The above really is just the tip of the iceberg, so if you'd like a more in depth chat on how to make it work for you, get in touch by dropping us a mail, tweet or be really retro and pick up the telephone and let's chat about how to get people really excited about your business!