Why Facebook's latest statement shouldn't scare your business

Well hey there,

I hope you are well. Here, it's a rainy Saturday morning in Dublin and I've a coffee in hand while finishing a website design for a business we work with. But somethings bugging me...

You see, people are panicking. They are scared. 

Why?

Because Facebook has made an announcement that has people thinking the party is over.

Facebook will now emphasise person to person content and push down pages on your feed.

This has everyone from businesses to digital marketers very, very worried.

Meanwhile, I'm having a coffee while my 5 year old son watches chipmunks.

All is good.

So, you may ask, why am I not panicked about facebooks proclamation of a dark age for business marketing on facebook?

Well, let's get to the core of it. No B.S.

SOCIAL MEDIA IS NOT TRADITIONAL MEDIA.

It isn't meant to be. It's meant to be SOCIAL. Yet far too many businesses use it as a platform to preach. If that's what you are doing, well I guess you should be worried.

But, if you are driving social and using the media to be social, you won't have a problem. If you have a product or business where people are actively engaging, tagging in, promoting your products and y'know, being SOCIAL, you'll be all good.

The other thing is this; facebook will not walk away from the revenue they generate from business marketing.

Not gonna happen.

TWENTY SIX. NINE BILLION.

That's what they made. It was up over 57% from 2015 and the figures are staggering.

So in a nutshell, Zuckerberg & Co. aren't walking away from that any time soon. They'll simply re-adjust the model, to ensure the consumer gets the facebook experience they want while businesses still see value in the platform.

So...bottom line is, double down on being creative and abandon the traditional approach and you won't have a problem.

If you struggle with it, got questions about the statement from facebook or just have an opinion either way, get in touch! Drop a mail, a tweet, whatever...be SOCIAL :-)

Oh, while you're here, can you do me not one but two huge favours?

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Questions? Holler at me.

 

Be well,

D